Our core values

Bitizens believe in action, progress and growth. Our values embody this.

Small fire burning
Be a catalyst

As an innovative technology company, we build our products to be catalysts for connection and encourage our team to be catalysts for change and innovation.

Handshake
Take ownership

In our highly collaborative culture, individual accountability is critical. While depending on each other to solve our customers’ most challenging problems, we celebrate the wins and failures together.

Heart icon surrounded by people holding hands
Champion diversity, equity, and inclusion

Our products connect people of all backgrounds and abilities. And our company is built on the belief that our differences make us better and that everyone deserves the opportunity in which to thrive.

Person holding hands with a person in a wheelchair celebrating
Have fun

Building a memorable work experience comes both through driving meaningful impact while also not taking ourselves too seriously. We work hard but that doesn’t mean we don’t have fun.

Hand over a heart
Show integrity

We don’t cut corners. We don’t look for the easy way out. We approach every day with a shared mindset – let’s do the right thing, even if it’s the harder thing.

Diversity represented in drawings of Bitly's staff

Diversity at Bitly

Building human connections through a culture of inclusion, allyship, accessibility, and learning is in our DNA. We are dedicated to an intentional and strategic effort to make Bitly an even better place to work by constantly improving in these areas.

Learn more

Meet the Leadership Team

Jerome Alabado
Jerome Alabado
VP, Financial Planning & Analysis

  • LinkedIn

    Jerome is Bitly’s VP of Financial Planning and Analysis. He is focused on financial planning, budgeting, forecasting, and key business metric analysis that support Bitly’s growth and profitability objectives.

    Before Bitly, Jerome held leadership roles at public companies and high-growth startups, most recently as VP of Finance at ActiveCampaign.

Jackie Cureton
Jackie Cureton
Chief Diversity Officer

  • LinkedIn

    Jackie is Bitly’s Chief Diversity Officer. She leads all DE&I matters for the company – building and advancing Bitly’s diversity, equity and inclusion strategy and goals.

    Before Bitly, Jackie held roles at Deloitte Consulting, and Thomson Reuters among others.

Toby Gabriner
Toby Gabriner
Chief Executive Officer

  • LinkedIn

    Toby is Bitly’s CEO. He is laser-focused on driving innovation and growth at Bitly. Toby has more than 20 years of experience in the tech industry, and before Bitly held many leadership roles, most recently as CEO at NextRoll.

Manu Jain
Manu Jain
VP, Data

  • LinkedIn

    Manu is Bitly’s VP of Data. He is responsible for building Bitly’s comprehensive data platform that empowers the company with insights, fuels innovation, enhances user experience, and helps chart new pathways.

    Before Bitly, Manu held leadership roles in the data and analytics space at PayPal, Wayfair, Meta and McKinsey.

Peter Krivkovich
Peter Krivkovich
Chief Financial Officer

  • LinkedIn

    Peter is Bitly’s Chief Finance Officer. He is responsible for ensuring financial stability, strategic financial planning, and effective resource allocation for sustainable growth.

    Before Bitly, Peter was the Co-Founder and CFO of NextRoll.

Oran Mizrahi
Oran Mizrahi
VP, Finance

  • LinkedIn

    Oran is Bitly’s VP of Finance. She oversees all aspects of finance and is responsible for scaling the company’s global finance organization to foster Bitly’s growth.

    Before Bitly, Oran held roles at LivePerson and Ernst and Young.

Ayub Mohammed
Ayub Mohammed
SVP, Global Sales & Customer Success

  • LinkedIn

    Ayub is Bitly’s Senior Vice President of Global Sales and Customer Success. He is passionate about empowering sales teams and focuses on developing product-led strategies for the company while focusing on improving customer experiences.

    Before Bitly, Ayub held leadership roles at Nextiva and RingCentral.

Sabrina Moni
Sabrina Moni
Chief of Staff

  • LinkedIn

    Sabrina is our Chief of Staff, focused on aligning our teams in the US and Europe. Sabrina oversees our leadership efforts to drive cross-functional strategic initiatives and advance our organizational growth as a company.

    Prior to Bitly, Sabrina held roles in IT professional services and educational services.

Sam Oh
Sam Oh
VP, Acquisition

  • LinkedIn

    Sam is Bitly’s VP of Acquisition. He focuses on driving revenue by connecting the value of our platform and products to our current and new customers.

    Before Bitly, Sam served marketing teams at Seismic, Lessonly, and Craftsy.

Tara Robertson
Tara Robertson
Chief Marketing Officer

  • LinkedIn

    Tara is Bitly’s Chief Marketing Officer. She manages all marketing matters for the company – creating and communicating value for our Connections Platform for users.

    Before Bitly, Tara held roles at Teamwork, Sprout Social Inc. and Hotjar.

Katherine Ryan
Katherine Ryan
VP, Brand

  • LinkedIn

    Katherine is Bitly’s VP of Brand Marketing. She is responsible for developing and implementing strategic initiatives that enhance brand awareness, drive customer engagement, and generate positive buzz for Bitly.

    Before joining Bitly, Katherine oversaw marketing efforts at Verizon and AOL.

Lauren Schuman
Lauren Schuman
VP, Product Growth

  • LinkedIn

    Lauren is Bitly’s VP of Product Growth. She focuses on driving activation, monetization and retention for Bitly’s self-serve customers.

    Before Bitly, Lauren held leadership roles at Mural and Mailchimp.

Kelsey Stevenson
Kelsey Stevenson
Chief Product & Technology Officer

  • LinkedIn

    Kelsey is Bitly’s Chief Product and Technology Officer. She’s focused on setting the product vision, creating a product strategy aligned with Bitly’s company goals and delivering product solutions that solve customer pain points.

    Prior to joining Bitly, Kelsey led product teams at Cloud Elements and spent time as a product management consultant at Slalom.

Raphael Syed
Raphael Syed
VP, Engineering

  • LinkedIn

    Rapha is Bitly’s VP of Engineering. He is focused on building reliable, scalable, and secure systems for Bitly customers and users. He works to enhance technical and process efficiency, and is involved in leading the security and compliance endeavors from an engineering viewpoint.

    Before joining Bitly, he was responsible for managing the engineering org at Chronext, a prominent marketplace for luxury watch trading.

Elisa Watts
Elisa Watts
Chief People Officer

  • LinkedIn

    Elisa is Bitly’s Chief People Officer. Her role involves designing and implementing talent management strategies, cultivating an inclusive company culture, and fostering employee engagement and development to support the company’s growth and success.

    Before joining Bitly, Elisa ran the Culture and DEI team at Kaplan North America and the People team at Megaphone.

Kelly Zitzmann
Kelly Zitzmann
General Counsel

  • LinkedIn

    Kelly is Bitly’s General Counsel. She is responsible for global legal and compliance matters for the company, including protecting the safety of the platform and its users.

    Before joining Bitly, Kelly was the Chief Legal Officer at Smartly.io and GC at Axiom.

Meet Chauncey McPufferson.

Chauncey McPufferson was born at Bitly HQ in 2008. There are many different sides to this complex, little pufferfish. Just like your links, no two puffers are the same.

Bitly mascot Chauncey being excited

Awards